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In order to welcome World Mangrove Day which falls on July 26, BRI Insurance (BRINS) held a Green Action program by planting 1,000 mangrove seedlings and revitalizing business premises in the Pantai Indah Kapuk Mangrove Ecotourism area, North Jakarta on July 23, 2022. This activity is a form of implementation of corporate social responsibility ( CSR ) as an effort to encourage ecosystem sustainability in various aspects.
The program entitled 'Protect Nature, Protect Future' is a form of the company's commitment to maintaining environmental quality in the long term. This program was also attended by Director of Compliance & MR Heri Supriyadi, Director of Operations Sony Harsono, and Director of Engineering Ade Zulfikar. This activity is also in collaboration with the DKI Jakarta City Parks and Forest Service, and is supported by the participation of Putu Ayu Saraswati, Puteri Indonesia Lingkungan 2020.
The DKI Jakarta City Parks and Forest Service, Ari Fajar Septa, as the Head of the DAS (Watershed) Forest Resources Conservation Section, said that he really appreciates BRI Insurance and fully supports BRINS Green Action activities. According to him, this BRINS effort is an activity that focuses on preserving the environment as well as promoting and supporting MSMEs.
The action of planting mangrove seedlings reduces the adverse effects of global warming and prevents soil erosion and abrasion on the coast. The mangrove planting program is in line with Indonesia's efforts in the G20 event which makes mangrove rehabilitation a step to control climate change.
“We strive to be consistent in maximizing ESG initiatives that are implemented in the triple bottomline of 3P, People, Planet, Prosperity. This action is one of our ways to encourage the value of 'Planet' & 'People' by maintaining a balance to support a sustainable ecosystem," said Sony Harsono, Director of Operations at BRINS, in a statement quoted on Monday (25/7/2022).
Soni added, BRINS is also revitalizing business premises in the area which aims to support the development of MSMEs through renovation of their business premises so that they become more comfortable and adequate, which is also supported by the provision of free micro insurance coverage for damage to business premises (KTU).
“This revitalization is also one of our concrete actions that want to build a sustainable ecosystem as a whole for various parties. We support these MSMEs by renovating their business premises so that they can sell comfortably, as well as visitors here who hope to take care of each other's environment together, "explained Sony.
This activity is also an opportunity for BRINS to conduct literacy for MSME actors about the importance of protection for business premises so that they can run their business safely and comfortably because they are protected from various risks.
Putu Ayu Saraswati, Miss Indonesia Environment 2020, also supports and participates in the entire series of BRINS Green Action events. Putu Ayu really appreciates BRI Insurance for its efforts to raise awareness and provide a platform for the general public to contribute significantly to environmental balance.
It is hoped that through the Green Action collaboration, BRINS can inspire and mobilize various parties to maintain the sustainability of community social life, maintain environmental quality and inclusive development so as to be able to maintain the improvement of the quality of life from one generation to the next.
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