In this article, we will share ways to get the first guests. This will get you started in the right direction and more importantly, help you understand how an online store works.
Goal Setting
Your goal is to get the first 10 orders using the instructions listed just below. Keep working hard to reach that number. Your goal beyond the initial sale is to understand how your brand performs on each sales channel, as well as how difficult each channel is.
Are you ready to take your first orders?
1. Email your list
Prepare an email list before you start selling. And the people on the email list will be a very potential audience because at least they already know you and have interacted with your sales website in the past.
You can use any application for this part like Mailchimp to do this.
Without an email list, it will be difficult for you to start your next strategy.
2. Sell to your friends and family
The very basic tactic to get that first order is to legally invite your friends or family to buy from you. This doesn't mean deliberately trying to manipulate the relationship to invite them to buy things they never use.
What you should think about is finding friends and family you know who really appreciate and have a need to use your product. Try going to an individual, bring your product, and have a live chat, offer to them directly in minutes.
3. Create a mini contest
Let's be honest, gifts are always something that appeals to many shoppers. Gift giving programs mainly want interaction from people in need, if done right, the nature of a contest can attract a lot of participants and word of mouth, spreading the brand and your product.
You can also learn about Kahoot, the app that creates online quizzes. In addition, you can use the Facebook Comment growth tool in The newbie Social to create minigames for customers on Facebook.
4. Solution to offer to friends of friends on social networks
Before that, when you interacted with you and their loved one, where did you usually meet their loved one? At their home or by chance encounters on the street, at a restaurant, at a park? Now, with social media, it's easier than ever to reach them. Especially Facebook. That is also the reason why today there are hundreds of thousands of individuals selling through profiles, but not everyone can sell.
So what strategy to sell to friends on Facebook?
First, before announcing the presence of products and brands on Facebook to everyone, think and find a smarter and more approachable. You can use Facebook's search engine to reach people with a need for your products based on what they post on their walls or groups.
For example, if I sell car 67, my search keyword will be "need to buy car 67", here are the results, obviously your customer appears right after 1 enter:
The lists that appear there can be people in the same group as you or friends, friends of friends. If the right audience is right, it is very easy to offer to sell via text message, because at least between the seller and the buyer there is a connection and acquaintance through a certain mutual friend.
If the product is good, and these people have a good relationship with your friends, then consider giving them a gift or discount something to increase word of mouth to sell more to their network of friends. again.
5. Sell on e-commerce platform
Try your hand at all channels where potential customers are present. With e-commerce platforms, the most worrying thing is the sales policy, good inventory management, the rest of things like Marketing and promoting products already have e -commerce platforms to help you.
E - commerce platforms always have a huge amount of traffic available, the important thing is your price and after-sales policy, customer care, gifts, ... only.
E-commerce platforms in Indonesia can be mentioned as Lazada, Tiki, Sendo,... If you use the multi-channel sales website design in Haravan, you can synchronize and sell products on Lazada - 1 in Indonesia's largest e-commerce platforms easily.
6. You can also practice with some Facebook ads
In this 6th challenge is how to use basic Facebook ads to sell. Facebook has the ability to target audiences with interests and behaviors similar to the customer file you want, the important thing is how you classify and choose.
Always remember, when you first start a business, the problem you always have to pay attention to is profit, making a profit, don't pay too much attention to creating a brand.
When you receive orders from advertising, keep this information.
7. The first approach to advertising on Instagram
So what about advertising on Instagram? With a community of more than 400 million users, Instagram is currently one of the largest social networks and promises to be the largest mobile advertising platform in the world.
In developed countries such as the US, UK, etc., Instagram is no longer strange, they use Instagram like I use Facebook, so advertising on Instagram will be a great opportunity for those of you who are making money online, especially especially affiliate marketing with these markets.
As for the Indonesia market, Instagram is gradually being imported, although the number of users is not as large as Facebook's, but it is relatively large, focusing on young people, suitable for individuals and businesses to promote their products. items suitable for this age group.
Whether you are doing business in foreign or Indonesia markets, advertising on Instagram (Instagram ads) is a form of promotion that you CANNOT IGNORE.
8. Run Google Adwords ads (paid)
Google Adwords is one of the very effective advertising networks. Your ads not only show up on the relevant search results rankings, but also on Google's ad distribution channel network.
Just like advertising on Facebook or instagram, whether you want to build a brand or advertise on any channel, you should learn and optimize profits. Know your product's strengths before looking for tips on how to run good ads.
9. Write an outreach blog
Blog outreach can be content related to the products you sell, how to choose items, how to buy quality products, ... Content must be valuable to the target audience.
You can search for SEO tutorials on Haravan Academy to help get website traffic in the most natural and sustainable way.
Conclusion
Getting the first orders out isn't easy. Don't be afraid to spend some money and offer a few discounts to gain initial traction. Profits will increase gradually as you face problems and finances, build solutions to solve. Wish you successful business!
Wish you successful business!
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