Shipping costs on Shopee are an extremely difficult problem for sellers. Because if the cost is too high, it will be impossible to attract and stimulate customers to buy and vice versa if the cost is too low, it will make your profits decrease, greatly affecting the business situation. .
So how does “free shipping” on Shopee work best?
1. Share shipping costs with buyers
One way to effectively reduce shipping costs is to share this shipping cost with shoppers. That is, the customer will bear 50-70% of the shipping fee, the rest will be paid by you. Thanks to that, your profits will not be reduced too much, and it will also help you get the customer's consent to buy.
To share shipping fees with shoppers, you can generate some 10-20-30k discount codes on your store that say “Shipping Discounts”.
2. Join Shopee's free shipping programs
Shopee has a lot of free shipping programs for sellers such as Freeship Extra, free shipping packages with orders of a certain value or more, etc. So please consider signing up and participating. These programs by shopee will support customers with a part of the shipping fee, and you can still increase order conversion rate and promote better sales.
3. Add the shipping fee to the product price
Many sellers on Shopee apply this method and achieve extremely high efficiency. Accordingly, you just need to determine the shipping cost in advance, then add it to the price of the product and offer free shipping promotions.
This way, the customer will unknowingly be the one to pay the shipping fee but they do not know, and you still keep your customers.
4. Increase order value
This means that when you generate a free shipping code for an order of a certain value, you instead keep the same reduction in shipping costs but increase the order value.
This is also a way that you can apply to motivate customers to buy more products, of higher value to increase sales and compensate for other free shipping programs.
Hopefully with this article you have learned how to create an effective “free shipping” on Shopee so as not to affect profits as well as to better attract customers.
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