Finding keywords is a pretty important step in the Onpgge process . Having a complete set of keywords is the premise for the SEO process . In this article, The Newbie will introduce you to the 11 keyword research tools . most commonly used basic
11 Most Basic Keyword Research Tools
1. Google Trends
Google Trends is Google's web service that compares users' seo keyword searches across the globe. Google Trends will suggest you groups of topics, search terms related to the topic, search terms that you are interested in at a certain time.
1.1. Advantages and disadvantages
Advantages:
- Is a free keyword research tool from Google
- Can suggest trends of keywords to help researchers decide when and keyword groups to focus on
- Allows software users to have more related topics to study
Defect
- The number of suggested keywords is low
- Many suggested keywords are not close to the original search term or topic.
Step 1 : Visit https://trends.google.com.id/trends/?geo=ID to be able to use Google Trends with the default location of Indonesa
Step 2: Enter the search term or topic you want to research into the search bar
Step 3: To get the keywords the search engine suggests, on the free keyword analysis tool interface, go to the " Relevant search terms" section . Then choose to download, you will have a list of suggested keywords from this online software.
* Note : The downloaded file is a .CSV file that may have font errors. You can upload to Google Sheet (Google Sheet) to fix this error
Step 4: Select keywords that match the search term or topic you want to research keywords.
1.3. Usage cost
Google Trends is a free service from Google. You do not have to pay any fees to use this service.
2. Google search box
Google Search Box is simply the Google search window. Usually we only use it when looking for information, products. service…, but it's actually a very effective keyword tool. So The Newbie has ranked Google Search Box in this list of free keyword analysis tools.
2.1. Advantages and disadvantages
Advantages:
- Directly suggest keywords when users perform search behavior
- Easy to use
- All free
- No need to register an account
- Keyword research is very limited
- Takes time due to having to do it many times with many different keywords
- The possibility of missing keywords is high because the overall research is not done
- Need to have a set of topic keywords in advance to do this
- Step 1: Go to https://www.google.com/
- Step 2: Enter the keyword phrase you want to research in the search box
- Step 3 : During the process of entering keywords, Google will suggest you keywords, which you can use to add to your keyword set.
3. Keyword Tool.io
Keyword Tool is to allow you to exploit the exact keyword expansion of a certain keyword. This tool provides keywords for many different search platforms such as: Google, Youtube, Bing, Amazon and App Store.For example, when you enter a key: "seo service", the returned result will be a list of keywords containing the phrase "seo service" such as: seo service , hire seo service, ... and accompanied by some Keyword information such as: search volume, keyword difficulty, ad bid
This is a tool that has both a paid and a free version. With the free version, you will only be able to check a limit of about 2 3 keys to check the search volume. The cheapest paid version is $ 69 for 1 month, allowing to check 7000 keywords a day.
3.1. Advantages and disadvantages
Advantages:
- Find seo keywords based on Google Autocomplete
- More keyword suggestions for social networks like Instagram, Twitter
- The results can be exported to many different formats
- Simple user interface, lots of functions for beginners
Defect
- Suggest only keywords that contain the keyword phrase you enter in the search bar
- Paid if you want full features and metrics
- The number of suggested keywords is limited
- Step 1: Access the link https://keywordtool.io/
- Step 2: At the interface of the tool, enter the keyword phrase you want to research into the search bar, then select the location / language you want, and finally press the search button so that the tool gives suggested keywords.
- Step 3 : The tool will suggest you keywords related to the keywords you search for. With the free version you can only see the list of keywords. To view the information of keywords you need to use the paid version, with the usage costs below.
- Step 4: You can download a list of keywords to choose the right keywords for your website by clicking on the "Copy/Export all" section then select the format you want to export the data to.
3.3. Usage cost
- Keywordtool.io is free to use
- The paid version of this tool has different options. You can visit the following link for more detailed reference ( https://keywordtool.io/pro )
- Monthly fee: there are monthly fees of $89/month, $99/month and $199/month
4. LSI Graph
LSI Graph (Latent Semantic Indexing) allows you to find seo keywords related to your main keyword indexed by free keyword search engines. It closely resembles the related keywords suggested at the bottom of a Google search.
Google Keyword Planner is 100% free to access with a Google account. However, to use the full features and metrics, you need to spend a lot on your Google Ads account.
LSI Graph (Latent Semantic Indexing) allows you to find seo keywords related to your main keyword indexed by free keyword search engines. It closely resembles the related keywords suggested at the bottom of a Google search.
4.1. Advantages and disadvantages
Advantages:
- Suggest LSI keywords that match your topic
- By evaluating the semantic similarity of suggested keywords with your topic, this tool will help you know which keywords to choose to be effective.
- Make suggestions for actual content that is ranking for the keywords and topics you provide
- You need to use the paid version to use all the features of the tool
- Page loading speed is not optimal, sometimes the tool is "stuck" when using keyword research
- Many suggested keywords are too far from the topic/keyword to be researched.
- Step 1: Access the link https://lsigraph.com/
- Step 2 : Enter keywords or topics in the search box then click “Generate” to get suggested keywords.
- Step 3: ( If you use the paid version) You can click “Save report” to export the keyword file and select the keywords suitable for your topic.
- The LSIGraph tool can be used for free or for a fee
- With the free version, you will be limited in the features of the tool such as: The number of suggested keywords is less, you can see the basic information of the keyword, cannot export keywords, ...
- With the paid version you have 3 options (See details at link https://lsigraph.com/limited-time-offer/ )
- LSIGraph BASIC: $12/month
- LSIGraph PREMIUM: $17/month
- LSIGraph AGENCY: 54$/month (Currently on promotion 17$/month)
5. Google Keyword Planner
Google Keyword Planner is a simple google keyword research tool with basic features provided by Google. This is one of the most accurate sources of keyword data, the keyword data source comes directly from Google.
5.1. Advantages and disadvantages
Advantages:
- Is an official google keyword finder from Google
- Google direct seo keyword search volume and data
- Contains important information relevant to both SEO and Google Ads
- Allows to find keywords based on search terms and URLs
- Up to 10 search terms or URLs can be researched at once
- Easy to use
- To get detailed keyword parameters your account must have advertising activity
- The suggested keywords have a wide range, making it difficult to choose and filter keywords
- Some industries currently don't have keyword suggestions
- Step 1 : Access the link https://ads.google.com/home/tools/keyword-planner/ and log in with your Google Ads account or register a new account to be able to access the tool tool.
- Step 2: After accessing the tool, select the "Discover new keywords" section to start keyword research.
- Step 3: In the keyword research interface, you have 2 options.
- Find keywords by keyword phrase or search topic
- Keyword search via URL
- Step 4: Choose 1 of the 2 keyword research options above and then enter the information so that the tool helps you suggest related keywords.
- Start with keywords: Enter a search term or group of search terms (up to 10 keywords)
- Start with a website: Enter a website URL
- Step 5: After the tool gives suggested keywords, you can download keywords to choose the keywords that are suitable for your topic. On the interface select "Download keyword ideas".
Google Keyword Planner is 100% free to access with a Google account. However, to use the full features and metrics, you need to spend a lot on your Google Ads account.
6. Ahrefs.com
Ahref is one of the best keyword research tools available today. Ahref provides users with a very detailed keyword report.
6.1. Advantages and disadvantages
KWFinder is a keyword research tool researched and developed by Mangools – a developer and provider of keyword analysis tools for SEO. KWFinder makes it easy to find keywords with simple, low-difficulty, long-tail keywords along with a host of other useful features.
7.1. Advantages and disadvantages
Advantages:
Autocomplete feature : This feature will automatically add extra words after the keyword you enter. This feature is similar to the keyword suggestion feature of the Google search bar.
Ahref is one of the best keyword research tools available today. Ahref provides users with a very detailed keyword report.
6.1. Advantages and disadvantages
Advantages:
- Exact Keyword Difficulty
- Check all information about keywords
- 1000+ keyword suggestions
- Supported in over 171 countries
- Need to pay to have full information about keywords
- Limit the number of keyword checks to 25 times/day or 100 times/month
- Step 1: Visit the link https://ahrefs.com/keywords-explorer
- Step 2: Enter the keyword phrase, location you want to research, then click on the “magnifying glass” icon
- Step 3: Results will return all information about keywords from search volume, potential traffic, rankings of websites related to keywords.
- Step 4 : If you want to see a detailed list of suggested keywords, select “All keyword ideas” in the left column. The tool will show all suggested keywords for you
- Step 5: To download a list of keywords to filter and select the right keywords, select “Export”. The tool will export you a file containing 1000 keywords.
6.3. Usage cost
- Ahref's keyword research tool is used starting with a 7-day trial package with a cost of 7$.
- Packages are divided by renewal time:
- Monthly renewals include: Lite plan ($99), Standard plan ($179), Advanced plan ($399), Agency plan ($999).
- Annual renewal includes: Lite plan ($990), Standard plan ($1790), Advanced plan ($3990), Agency plan ($9990).
7. KW Finder
KWFinder is a keyword research tool researched and developed by Mangools – a developer and provider of keyword analysis tools for SEO. KWFinder makes it easy to find keywords with simple, low-difficulty, long-tail keywords along with a host of other useful features.
7.1. Advantages and disadvantages
Advantages:
- Unique and easy user interface
- Find keywords in different languages and in different locations.
- There are keyword filters to tailor different set of suggested keywords
- The number of keywords to be researched is limited
- Does not support researching multiple keywords at the same time
- Unable to research competitor's keywords
- Step 1: Sign up for an account. Since KWFinder is a tool in the Mangools toolkit, you need to register for a Mangools account to be able to use KWFinder. Visit https://mangools.com/users/sign_up to sign up for an account.
- Step 2: After registering for an account, visit the following link to use the KWFinder tool to research keywords. https://app.kwfinder.com/
- Step 3 : In the interface of KWFinder you have 2 options
- Keyword research by keywords/topics : You enter keywords or topics to research then select the appropriate location and language, then select “Find keywords”
- Keyword research through domain name: You enter the website you want to check keywords then select the appropriate location and select “Find keywords”
- Step 4: After selecting “Find Keywords” the tool will return you a list of specific keywords with detailed information about keywords.
- Step 5: Use some cool features of the KWFinder tool
Question feature: This feature suggests you information keywords (Information Keyword) by adding additional words such as: How, why, where, ....
7.3. Usage cost
The KWFinder tool you can use for free, but will be limited in features and viewable information
With the paid version you have 3 options:
- Mangools Basic: $44/month or $322.92/year
- Mangools Premium: $62/month or $430.92/year
- Mangools Agency: $116/month or $862.92/year
8. SEMRush
SEMRush is a widely used keyword research tool in the world with a lot of interesting features and keyword information.
8.1. Advantages and disadvantages
Advantages:
- Full keyword research
- Easily keywords find competitors'
- There are many keyword options to be able to analyze and research thoroughly on keywords
- Defect
Defect
With indonese language and accented keywords, the data of this tool is not really complete
The free version has limited features and options
8.2. Using
- Step 1 : Visit the following link to access SEMRush's admin page https://www.semrush.com/dashboard/
- Step 2 : Enter the keywords/topics you want to research into the search bar in the admin page. Then select “Search”
- Step 3: The tool will take you to the "Overview" section of the "Keyword Analytics" feature, including the overview information you need to care about as follows:
Keyword Organic Search Volume (ORGANIC SEARCH) : Search volume of the keyword you entered in the search bar
Keyword Search Trend (TREND ): Trend of users searching for a certain period of time
Number of suggested keywords (KEYWORD SUGGESTIONS) : The total number of suggested keywords related to the original keyword.
Similar Phrases (PHRASE MATCH KEYWORDS) : Keywords that contain the root keyword.
Related Keywords (RELATED KEYWORDS) : Keywords related to the original keyword, maybe these keywords do not contain the original keyword.
Organic Search Results (ORGANIC SEARCH RESULTS) : The organic search results with the original keyword.
Spineditor is a website with many different tools such as: checking keyword rankings, mixing content, viewing news or posting articles on blogs, etc., created by indonesian people. This website's keyword suggestion tool works quite well and with a very low cost of using the paid version, Spineditor is a keyword research tool that many people refer to.
- Step 4 : Check the keywords the tool suggests using the “Keyword Magic Tool” feature
- Step 5 : Research keywords according to different options:
- Phrase Match
- Exact Match
- Related
- Question
8.3. Usage cost
SEMRush keyword research tool you can use for free but will be limited in features and viewable information
With the paid version you have 3 options:
- SEMRush Pro: 99.95$/month or 999.36$/year
- SEMRush Guru: $199.95/month or $1,999.44/year
- SEMRush Business: $399.95/month or $3,999.36/year
9. Spineditor
9.1. Advantages and disadvantages
Advantages:
- Keyword suggestions are quite accurate
- Low cost of use
- English interface is easy to use.
- Accuracy of unverified keywords
- Keyword
- Step 1: Visit the website: http://spineditor.com/ and register for an account
- Step 2: Select the "Keyword Suggestion" feature in the left column of the website to access the keyword research feature of the website.
- Step 3: With the tool's 2 keyword suggestion options , you can research in 2 ways:
Keyword suggestion with 1 keyword/topic: after you enter a keyword, the tool will give you suitable suggested keywords.
Keyword suggestions with keyword groups/topics: You enter a list of keywords you want to research into the tool. Suggested keywords will be given by the tool based on the keyword group.
- Step 4: Select the specific country and province you want and then click "Check traffic". The tool will then provide you with a list of keywords. (Note: Sometimes you select the tool area that will provide very few keywords. Maybe consider not using this feature)
- Step 5 : Download the list of keywords to filter out and select the right keywords by clicking the "Export to excel file" button
9.3. Usage cost
Moz Keyword Explorer is a keyword research tool that belongs to the toolkit provided by MOZ. This tool will help you find a lot of quality keywords for your website or project.
- Spineditor allows you to use it for free for 3 days from successful registration
- After 3 days of free use, if you still want to continue using the tool, you will have to pay a fee of 1000 k / day, equivalent to 30,000 k / month.
- Visit ( http://spineditor.com/gia-han ) to renew your account
10. Moz Keyword Explorer
Moz Keyword Explorer is a keyword research tool that belongs to the toolkit provided by MOZ. This tool will help you find a lot of quality keywords for your website or project.
10.1. Advantages and disadvantages
Advantages:
- Provide many parameters of keywords
- Can do keyword research by topic/topic keyword or certain website
- Provide Organic CTR feature, which helps you know the percentage of users who click on the search results when searching for keywords
Defect
- A lot of keywords don't have detailed data
- The number of suggested keywords is limited
- Step 1: After registering an account of MOZ, you access the link https://analytics.moz.com/pro/keyword-explorer to use the tool.
- Step 2: Select input information for keyword research
Keyword: Keyword or topic
Root domain: The main domain name
Subdomain: Subdomain
Exact page: Exact landing page
- Step 3 : Enter information in the box and select “Analyze” to receive suggested keywords and keyword information
- Step 4: To see the detailed list of keywords you choose, go to the "Keyword Suggestions" section
- Step 5: To filter out and select keywords that suit your needs, you can download them by selecting “Export” in the keyword display interface.
10.3. Usage cost
You can use the free Moz Keyword Explorer tool, but the tool features are limited.
Choosing a paid plan gives you the full functionality of the tool. There are 4 options:
Google Keyword Tools is a keyword search tool (keyword suggestion ) provided by Google. Google Keyword Tools shows you the search volume for the keyword you are interested in by month, quarter, etc., other parameters such as the estimated keyword price. In particular, this tool also shows us related keywords that customers often search for.
- STANDARD package: $99/month or $950/year
- MEDIUM Package: $179/month or $1719/year
- LARGE plan: $249/month or $2390/year
- PREMIUM Package: $599/month or $5750/year
11. Google Keyword Tools – Google Adwords
Google Keyword Tools is a keyword search tool (keyword suggestion ) provided by Google. Google Keyword Tools shows you the search volume for the keyword you are interested in by month, quarter, etc., other parameters such as the estimated keyword price. In particular, this tool also shows us related keywords that customers often search for.
Read also : Keyword research process
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