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| Transformasi Jadi Perusahaan Digital, Pendapatan Bakrie Telecom (BTEL) Melesat 400% |
PT Bakrie Telecom Tbk (BTEL) posted a revenue surge of nearly 400% to Rp 52.1 billion by the end of 2021. This increase strengthened the company's belief in becoming a digital company.
Bakrie Telecom President Director Harya Mitra Hidayat said, Bakrie Telecom Group is starting to feel the positive impact of realizing the company's vision in 2021, namely business transformation into a digital-based business.
"In realizing this vision, the company's management implements a business activity strategy through business units that can adapt agilely, " he said in a press statement in Jakarta, Saturday (2/7).
Bakrie Telecom in its previous presentation stated that several business units will become the locomotive to support future performance growth. Among them, PT Jasa Prima Digital (LPD) which has business activities in providing communication solutions to the corporate target market.
Along with the development of the digital business industry, especially E-Commerce , he said, LPD continued to add types of services. technology-based communication services , artificial AI intelligence so that customers can have automated hour intelligent ) algorithms using artificial as needed customer .
The company's growth will also be driven through its subsidiary, PT Innovation Teknologi Nusantara (ITN), which focuses on information technology (IT) solutions. ITN also provides skillful manpower experts ) in the IT field for various corporate sectors. Currently, ITN has collaborated in providing technology and complementary tools based on the Internet of Things (IOT) for the electric transportation industry ( electric vehicle ) and the mining industry.
Bakrie Telecom also owns PT Cakra Andalas Facility (CAF) which is engaged in the provision and management of infrastructure with a focus on the broadcasting industry. Along with the enactment of broadcasting industry regulations from analog to digital, CAF's business opportunities become very potential in the future.
CAF has been running the business of managing digital-based broadcast industry infrastructure since last year. In fact, CAF contributes around 50% to BTEL Group's total revenue.
company also digital marketing through PT Sangads Digital Pariwara (Sangads). This line of business is predicted to grow rapidly in the future, along with the rapid development of the digital ecosystem in Indonesia. Almost 30% of BTEL Group's revenue in 2021 will be contributed by Sangads.
Sangads provides branding and promotion especially for medium-sized enterprises (MSMEs) by providing creative ideas (creative agency and also ) maximizing appropriate advertising on digital platforms.
"With the successful transformation of BTEL Group's business into a digital-based business, the company's financial performance is predicted to grow solidly in the future. Moreover, almost all industries and business sectors will depend on digital technology for one thing or another," he explained.
Harya Hidayat added, BTEL Group has also prepared human resources, services and infrastructure that can be a solution to the needs of the parties to carry out the digital transformation.
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