Although it will sell electric cars at affordable prices, Wuling must have a special strategy to promote a car with a capacity of two people.
Indonesia has arrived electric car or a tiny Wuling . Although it has a low price, it only has a capacity of two people.
So is this type of car acceptable in the midst of the popularity of cars with a capacity of 7 passengers in Indonesia?
Automotive observer Bebin Djuana said that Mercedes-Benz had introduced mini electric cars some time ago. However, the price is expensive despite its mini size.
"I see that our society is not used to four-wheeled vehicles that can only be filled by two people. This means that the market is narrowing. Only a handful of people are willing to spend money on such a small car," he said when contacted, Friday (3/6/2022).
For Wuling, Bebin explained that the case was a bit similar. It carries a mini electric car, but the price is economical, which is under Rp. 300 million. That is the price range of vehicles that are most widely absorbed in the country.
However, he believes that the price of the Wuling electric car is beyond his expectations, which is allegedly under Rp. 150 million because it can only be filled by two people. At the same time, the public is not familiar with mini vehicles.
“So here I see that communication that must be built to the community is a matter of practicality. When you only need a vehicle that can carry two people including the driver, of course this is interesting. Moreover, using alternative energy or electricity sources, "explained Bebin.
The Wuling mini electric car, which was introduced earlier this month, has not yet announced the name and price. Overall, the Wuling electric car carries a versatile compact design.
This makes it easy to use and drive. In addition, it is also easy for consumers to park in various urban traffic conditions.
Meanwhile, the global alliance of Mitsubishi Motors Corp and Nissan Motor Co last week launched a kei car or mini car with electric technology. This second project is the first attempt. As a result, a light electric vehicle (EV) product was born, called Sakura.
Eco-friendly cars from the two companies will be sold in the range of Rp. 200 million. The product was first paved in Japan.
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