Wuling Motors introduced an economical mini electric car in Indonesia with an estimated price of under IDR 300 million.
Wuling Motors introduced electric car economical mini If successful in the market, environmentally friendly vehicles that do not yet have a name and price are considered as pioneers.
Automotive observer Bebin Djuana said that until now, the Indonesian market's response to the mini electric car, which has an economical price, is unknown.
It is not without reason. The reason is, the public is not familiar with electric cars with a passenger capacity of only two people. In fact, the car is very practical for mobility in the city.
Meanwhile, in terms of fuel efficiency because it only uses electricity. These challenges and opportunities need to be conveyed by the community so that they can be noticed.
"If communication can be established, if people can understand the arrival of this new product as I mentioned, this could be something that can be said as a pioneer for an city car electric-powered .
Bebin explained that in fact a mini electric car was introduced by Mercedes-Benz some time ago. However, the price is expensive despite its mini size. That's why the product is less desirable
For Wuling, Bebin sees the case as a bit similar. It does carry a mini electric car, but the price is economical, which is estimated to be under Rp. 300 million. That is the price range of vehicles that are most widely absorbed in the country.
However, he believes that the price of the Wuling electric car is beyond his expectations, which is allegedly under Rp. 150 million because it can only be filled by two people. At the same time, the public is not familiar with mini vehicles.
"That's why communication is very important, but when people don't understand it, it might be a bit difficult to establish understanding between producers and consumers," he said.
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