Home Berita Bisnis 5 Best Selling Ways in E-Commerce Through Live Streaming, MSMEs Must Know!

5 Best Selling Ways in E-Commerce Through Live Streaming, MSMEs Must Know!

sugan 3 tahun lalu
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Various kinds of e-commerce platforms are available in Indonesia and can be used by MSMEs (Micro, Small and Medium Enterprises) to develop online businesses.

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From a series of existing e-commerce platforms, now there are those that have a live streaming .

The presence of these features in e-commerce is said to be able to provide a more interactive shopping experience.

In addition, business actors who use the live streaming can also offer entertainment for potential buyers.

That way, live streaming can be a new sales strategy for MSMEs to develop business and increase sales turnover.

But how do sell best in e-commerce via live streaming ?

To answer this, The Newbie has several tips that you can use.

Curious? Read on in full below.

1. Define and identify the target market

The first step you need to do first is to define and identify your target market.

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This can be adjusted to the market segmentation of your product sales.

By determining the target market, then later you can create a live streaming that will be presented.

If the target market for your store and products allows you to collaborate with influencers, that could be even better.

It is possible that later there will be more potential buyers who enter the live streaming .

2. Ensure the Best Live Streaming Time

As a seller, you are required to see when is the best time to live stream . 

There are many determining factors to be used as a reference when you want to start live streaming in e-commerce.

You can choose prime time when people are taking a break, employee pay dates, or during celebration days that suit your shop's target market.

3. Have Excellent Product Knowledge

Then to be able to maximize selling way of selling in e-commerce, you are also expected to have product knowledge .

This is a good thing to do because it allows you to answer various questions from potential buyers.

As a result, consumer interest in the goods offered will definitely increase.

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And these conditions can also strengthen the potential for buyers who want your product.

4. Create a FOMO (Fear Of Missing Out) Effect

When live streaming , we cannot be separated from what is called the duration of the broadcast. 

actors MSME in e-commerce can use it to create a FOMO ( Fear Of Missing Out ) effect.

One example of the FOMO effect that can be implemented during live streaming in e-commerce is price discounts and free shipping.

5. Make it a Place for Branding

The last thing that MSMEs need to know when doing live streaming is to make the e-commerce platform a place for branding.

You can do branding that is in accordance with the target and business plan through the live streaming .

There are many ways you can do when you want to brand products and stores on live streaming .

For example, such as host to presenting special discounts that are only present on live streaming .

So, that's the best-selling way in e-commerce via live streaming .

Hopefully this information can help those of you who are MSME actors to be able to develop a business. 

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