Hyundai Motor Company announced the presence of future mobility experiences at Hyundai Motorstudio virtually on the Zepeto metaverse platform. The program allows visitors to test vehicles virtually.
Motorstudio Hyundai was first in the downtown ( future ) in Zepeto last year. Now, the company is adding a second floor area to the exhibition hall which has even more various activities.
There are a series of future mobility experiences, which include the advanced air mobility S-A1, the purpose-built mobility S-Link, and the future mobility transit center S-Hub.
In the exhibition hall on the first floor that imitates the interior and exterior of Hyundai Motorstudio Seoul, Zepeto users can watch Ioniq's campaign film as brand dedicated to battery-based electric vehicles.
On the second floor area of the exhibition hall, visitors can see a miniature S-A1 and try or buy a restyle collection, a collection of environmentally friendly recycled clothing, or an upcycle from Hyundai.
Zepeto Downtown users can try out a variety of future mobility solutions that Hyundai initially launched at Consumer Electronics Show (CES).
In this area, users can walk around the future mobility transit center area of S-Hub, drive the S-A1 urban air mobility vehicle, and experience the three S-Link concepts as purpose-built mobility, namely clinics, party rooms, and food trucks.
"To build strong long-term relationships with the younger generation, Hyundai Motor creates a virtual experience where they can get to know our brand vision and future mobility solutions," said Hyundai Motor's Global Chief Marketing Officer and Head of Customer Experience Division Thomas Schemera in a press statement. , Monday (30/5/2022).
Schemera explained that Hyundai will continue to use the virtual reality platform to convey the brand's vision with a range of virtual spaces and content.
"So join us in this metaverse." Obviously.
Operated by Naver Z, Zepeto is a virtual space where users can interact with each other by participating in various activities using their avatars.
The platform is one of the most popular among millennials and Z generation because they are directly involved with many lifestyle daily
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