After only 2 weeks of opening for sale, manufacturers in China have been asked to cut production of iPhone 14 Plus. However, this product is not necessarily a failure.
Although rated as a model aimed at general users who prefer a large screen with good battery life and many new features, iPhone 14 Plus is not a product that customers love.
According to information from Apple Insider , Apple is cutting iPhone 14 Plus production. Accordingly, at least one Chinese manufacturer has been asked to stop producing iPhone 14 Plus components while their purchasing team reassess demand for the product.
In addition, two other Chinese suppliers responsible for assembling components and modules for the iPhone 14 Plus have also begun to cut production, by 70% and 90% respectively.
Meanwhile, one of the two companies mentioned above said that Apple has asked the manufacturer to increase the production of components for iPhone 14 Pro and 14 Pro Max instead of iPhone 14 Plus.
The company added that regardless of the sales of this year's iPhone 14 Plus series, the Plus version will still appear in the "line" of the iPhone 15 series next year.
However, Apple Insider also noted that Apple's iPhone supply chain is large and complex, so cutting output from one source or a few manufacturers may not accurately reflect the full picture.
CEO Tim Cook has said the same thing. While one production unit cuts output, another company may also increase.
iPhone 14 Plus is a good example of Apple's segmentation business strategy, with a product with many different prices and different specific functions. The product is $100 cheaper than more expensive than the iPhone 14 and $100 the iPhone 14 Pro, which comes with more attractive features.
Besides, being opened for sale a month later than the Pro and Pro Max models could also be a reason for iPhone 14 Plus sales. Customers who want to get their hands on the latest iPhone early may have chosen the other two versions from earlier.
According to Apple Insider , it is difficult to determine the success of a device based on order demand. The iPhone Pro and Pro Max models tend to be ordered in significantly higher quantities upon release.
After that, iPhone models will usually increase sales and account for a higher percentage of orders after the first 4 months.
This case can also happen with the iPhone 14 series because the iPhone 14 Plus is a model with a large screen and battery capacity is considered to be better than the most advanced version, the iPhone 14 Pro Max.
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