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| WA Blast: Cara Menggunakan dan Keuntungannya dalam Bisnis |
Currently, many companies are already using Whatsapp to interact with customers effectively. This application is important for businesses because it can allow businesses to connect personally and directly with their customers. By increasing customer interest in this two-way direct interaction, using Whatsapp Business is certainly a great way to grow your business. But what if you want to send bulk Whatsapp messages to customers? Do you have to do it manually or is there a feature that supports this strategy?
A feature that can help you support this strategy is to use Whatsapp Blast. Whatsapp Blast is a feature of the Whatsapp Business API that allows you to send bulk messages at the same time. You can send the message without having to save the user's number in contacts. This feature is certainly a very effective and efficient way for businesses to reach many customers at once.
The terms Whatsapp Blast and Whatsapp Broadcast are still often misinterpreted by some people, especially for those who have just started using Whatsapp Business. Both have the same main function, namely to send messages in large numbers. Whatsapp Broadcast is an original feature maintained by Whatsapp itself, but has a sending limit of 256 contacts only. Also, to send bulk messages with Whatsapp Broadcast, you have to save the number in contacts.
While Whatsapp Blast is a feature obtained through the Whatsapp API from third parties. However, the features offered by Whatsapp Blast can be said to be superior to Whatsapp Broadcast, namely that you can spread messages with unlimited contacts and without having to save the recipient's number in contacts. In addition, this method will facilitate marketing activities to be more efficient.
4 Advantages of WA Blast
Here are some of the advantages that you can get from using the Whatsapp Blast feature.
1. Send blast messages to multiple contacts
The main function of the Whatsapp Blast feature is that it allows you to send messages to unlimited users. Mass messaging to multiple customers allows your business to penetrate faster than businesses that don't use this feature.
2. Personalized messages
Another advantage that you can get from this feature is the message that can be personalized by mentioning the name of the contact. This will leave a more familiar impression with the recipient. You can personalize messages in such a way with text, emoji, or even graphic files.
3. Exploring new or unfamiliar markets
Another great advantage of this feature is that it allows you to spread your message to new or unfamiliar markets. For example, you can distribute text and images as flyers to unknown contacts. Increase user awareness of your business with read-rate on Whatsapp messages you send.
4. Direct feedback from customers
The main contribution of Whatsapp Blast is to help your business form strong bonds with customers. Businesses that frequently interact with customers via Whatsapp provide a better image. This will provide customers with in-depth business insights about your business, which will ultimately help increase your business sales.
How to Use WA Blast
After knowing some of the advantages of using Whatsapp Blast, you may be interested in using it. Here's how to use Whatsapp Blast:
Select and register Whatsapp Business API
The first step you have to do to be able to use the Whatsapp Blast feature is to register an active number on Whatsapp. After that, choose an Official Whatsapp Business Partner such as Qiscus to register the Whatsapp Business API.
Activate Whatsapp number and complete business profile
The next step is to choose one Whatsapp number that is activated to be a business number. You need to remember that this number cannot be changed and this number will get a verified badge or green tick as an official sign of business. After that, complete the business profile on Whatsapp with the appropriate data and try to look professional.
Use Whatsapp Blast
After the account has been verified as a WhatsApp API, you can start using Whatsapp Blast by logging in to the Official Business Partner you selected earlier. Then, you can create a list of numbers to send blast messages to.
By using the Whatsapp Blast feature, you can get prospects and a wider market. This of course makes your promotional activities more effective and efficient. If you have further questions regarding this article or would like to know more about the WhatsApp Business API for your business, ask more via this link .
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