Who doesn't know Prily Latuconsina? This beautiful actress who often plays roles in various Indonesian feature films, is also known as a young entrepreneur, you know, The Newbies.
At the age of 25, Prilly already has several businesses in various industries. Starting from the culinary business, fashion , to jewelry. His name is also included in the Forbes Magazine list as 30 Under 30 2022 in Asia.
Not shy about making innovations, Prilly has expanded her jewelry business into a crystal healing called SINA. Products that have benefits for mental health that use his creation of crystal stones are also immediately popular.
However, for his latest venture, the Danur film actor admits that there are relatively formidable challenges, especially in terms of branding. Many guessed that the issue of branding would not be a problem for Prilly because of her fame. In fact, for him, fame is the most difficult challenge.
According to Prilly, privilege as an actress has become the biggest challenge for herself in running a business. Because, many people see it is very easy to build a business because of his popularity as a celebrity.
Even so, Prilly has several strategies to build product branding that can be applied by those of you who are also businessmen, you know.
Tips for Building Prilly's Product Branding
1. Make the Right Strategy
Well, to face the challenge itself. Prilly and the team tried to build the right strategy. He conducts research on market needs, determines what the value of his product is, who his target market is, and puts an emotional touch so that he is more connected with his potential customers.
Moreover, there are still many who do not know about crystal healing and its benefits for mental health. Therefore, Prilly and her team are more focused on brand development and conducting in-depth research.
2. The Need for Personal Branding from Brand Owners
Not only that, Prilly herself said that she has a lot of homework, because she doesn't only have to think about branding for brand . However, also personal branding for himself.
This he did so that he could deepen his role as a businessman, namely as the founder of the crystal healing . Prilly doesn't want crystal healing brand be known by people just because she is a public figure.
Prilly doesn't want her new product to be known as brand an artist But it is also known what its name, its logo, and even its values. Therefore, he and his team are trying to build branding , so that people can really get to know the brand itself, without any name frills.
This new business is also accompanied by various other activities, so that the branding is successful. Not only learning about crystal healing , Prilly also explores issues about mental health.
Prilly also often raises the topic of mental health which then indirectly helps build the brand SINA For Prilly, this innovation takes more time than brands with similar products, but the owner is unknown.
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