Home Automotive Berita Brio is the most eyed in its segment, Honda says LCGC demand is still strong

Brio is the most eyed in its segment, Honda says LCGC demand is still strong

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Brio Satya E automatic transmission dominates the LCGC segment with sales of 8,116 units. This Honda output car contributes 16.4 percent of the overall low-cost environmentally friendly cars.

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The manual transmission Brio Satya E is the best-selling product for the environmentally friendly and economically priced car segment or LCGC. Honda assesses the demand for LCGC is still very strong.

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Business Innovation and Marketing & Sales Director of PT Honda Prospect Motor Yusak Billy said that he was grateful that consumer demand for the Honda Brio was still very high.

"The LCGC model is still in demand by consumers, especially first time buyers because it is practical and the price is more affordable," he said via instant message, Tuesday (31/5/2022). 

Yusak explained that in general, sales this year are closely related to the supply of components for production.

"Therefore, we have maximized production capacity at the factory to meet consumer demand for Honda Brio in the shortest possible time," he explained.

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Based on data from the Association of Indonesian Automotive Industries (Gaikindo), 49,418 units of LCGC were sold as of April (year to date/ytd). The realization fell 11.08 percent compared to last year, which was 55,581 units. 

Viewed on a monthly basis, sales in April rose 8.29 percent over the previous month. From 11,705 in March, to 12,676 units.

Brio Satya E automatic transmission dominates the LCGC segment with sales of 8,116 units. This Honda output car contributes 16.4 percent of the overall low-cost environmentally friendly cars.

The second largest was the Toyota Calya 1.2 G with sales of 7,602 units (15.4 percent of total LCGC sales). Then followed by the New Sigra 1.2 R manual transmission with 5,901 units (11.9 percent) 

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