The bio in your online shop has an important role for new customers, you know. When they first visit your profile, the first thing they will see is your Instagram bio.
Your bio on Instagram gives you an idea of your branding, what you have to offer and other info.
Then what should you pay attention to when making an Instagram bio?
- Name - Of course this is an important element that must be in your Instagram bio, because by including your business name customers will easily find your store.
- Profile Picture - The profile picture that you use to support your business should use your brand logo. Because customers will remember and recognize the brand. It's a good idea to be consistent for all social media networks.
- Link – You can add a link in the form of your online store's web address or other links.
- Description – For example, you can describe the product you are selling.
- Call To Action - CTA serves to direct customers to social media or other services that you have. Examples of CTAs that some businesses may use are "Shop now" or "Contact us".
Instagram Bio Ideas For Online Business
Make Something Funny
Make your ' pool ' a cool place to have fun, if you have trouble finding a suitable bio, try to stop overthinking and make a light bio.
Focusing on Brand Goals
When customers open your store profile, they will know what mission your brand stands for. For example, your product is 100% made from organic materials, or made from processed plastic waste and so on.
Consumers want brands that are responsible and transparent in their processing.
Use of Hastag
Hashtags help your consumers find your online store more easily, so if possible you can add relevant hashtags to your Instagram bio.
Tagline or Slogan
It turns out that adding a tagline can be very effective in attracting consumers. With the tagline, consumers will be interested in learning more about your brand.
Emoji
If used properly, emoji can be an interesting tool to help with your branding.
If you're selling books, you can add emojis that are relevant to the product you're selling.
Offer or Discount
This is the right way to include a discount in your online store bio, because consumers will be more interested if a product or store has an attractive offer.
Call to Action
A call to action is an invitation for consumers, whether it's inviting them to participate in a brand's campaign, visiting the brand's website and much more.
So, create a bio that tells a story and reflects your brand. From the above methods, you can combine them, for example, include a hashtag and a call to action.
There is no specific benchmark for making a bio, so make a bio according to your business branding.
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