Apple intentionally created a situation of scarcity, so that resellers had to find ways to sell low-interest versions like iPhone 14 or iPhone 14 Plus.
In the first release, the versions of the iPhone 14 series were evenly distributed by Apple, not in line with the actual order situation in Indonesia. Pro / Pro Max version fell into a state of out-of-stock, quickly ran out of machines. In contrast, iPhone 14 and iPhone 14 Plus were ignored by users, leading to sluggishness.
In the first release, the versions of the iPhone 14 series were evenly distributed by Apple, not in line with the actual order situation in Indonesia. Pro / Pro Max version fell into a state of out-of-stock, quickly ran out of machines. In contrast, iPhone 14 and iPhone 14 Plus were ignored by users, leading to sluggishness.
On the other hand, the domestic retailer is under heavy sales pressure in the first batch. Systems must find ways to reduce inventory, increase the number of machines activated this week to be supplied with more machines.
Invisible pressure
Apple uses the velocity index, the number of activations on the total number of goods supplied to dealers, to evaluate partner capacity. If the system sells less and has a lot of inventory, the company will not supply or limit the amount of products in the next batch of goods.
Without directly setting sales targets, Apple uses product allocation to put pressure on retailers. This forced Apple's partners to manage on their own to sell the device to the company.
With the current situation, iPhone 14 and iPhone 14 Plus products are not interested by domestic users. Therefore, the amount of inventory the retail system has to deal with is very large.
“iPhone 14 Pro / Pro Max is almost out of stock, but the distributor does not release more goods, so we have to wait until next week. This is like a space for dealers looking to sell two versions of iPhone 14 and iPhone 14 Plus that are of little interest," a representative of a domestic retailer shared with Zing.
The shortage of Pro/Pro Max series appeared at most authorized retailers in the country. The representative of Mobile World, CellphoneS confirmed the scarcity in most memory versions of the iPhone 14 Pro Max model. Meanwhile, the FPT Shop website has put the above model on a waiting state, unable to buy directly.
In contrast, the iPhone 14 and iPhone 14 Plus models are still available for immediate purchase, in full storage, in colors.
According to a source from a distributor, the actual supply of iPhone 14 Pro / Pro Max is not scarce, still available in stock. However, Apple did not bring this number of devices to the market. The retail unit guessed the reason was that it wanted to take advantage of the opening sale period and export more iPhone 14 and 14 Plus.
Self-managed agent
According to domestic retail systems, the next batch of Apple products will arrive early next week. In the meantime, the retailer must find a way to clear the large inventory of iPhone 14/14 Plus.
Only 3 days after the first release, genuine systems were forced to reduce prices by 1-2 million VND for the two models mentioned above. This is an immediate measure to stimulate shopping demand and increase the attractiveness of Apple's unattractive devices.
However, with the current selling price, users still do not have many reasons to buy iPhone 14 and iPhone 14 Plus. iPhone 13 is cheaper than the latest version by 3-4 million, but not inferior in appearance and features. Meanwhile, iPhone 13 Pro / Pro Max is still doing business in Indonesia. The device has superior looks, materials, and more features than the iPhone 14 Plus model at the same price.
Apple is under global inventory pressure due to the lack of iPhone 14 and iPhone 14 Plus. Pro / Pro Max version fell into a state of out-of-stock, had to wait many months. Meanwhile, users expressed indifference to the regular iPhone duo.
In addition to confinement to force dealers to push sales for two basic iPhone 14 models, Apple also uses tricks to sell high memory versions, earning more profits. Specifically, according to the retailer, the amount of iPhone 14 Pro Max 128 GB version is not abundant, although this is the default memory, the most interested and ordered.
Meanwhile, the 256 GB option is more freely available. An agent (who requested anonymity) commented that this is how Apple creates virtual scarcity, encouraging customers to buy high memory, more expensive.
Previously, this company used to allocate memory far away, forcing users to buy the high version. For example, the iPhone 6 only comes in 16GB, 64GB and 128GB options, with no 32GB options in between.
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